My journey into design has not been linear. I always loved making things growing up, but it was not until I began designing that I found real purpose in the work. That distinction matters to me. Creating is instinctive. Designing is intentional. It is where creativity is guided by an understanding of people. Design works because it recognizes how people think, feel, and engage, and it speaks to them through thoughtful decisions. Being a creative goes beyond execution. It means understanding purpose, intent, and who the work is truly for. That layered thinking is what drives my passion for design and sits at the core of Design Moxie. I believe in pushing through uncertainty and trusting the process. When the idea is sound and the intent is clear, the work follows. No matter the medium, challenge, or scale, I bring the moxie to take it on head on.

— Drew Koewler