Welcome to
ESC Championship
This project was completed during my junior year as an intern with ESPORTS COLLEGIATE. I served as the lead designer for the spring championship, creating the logo, logo animation, stream graphics, and social media assets for an event viewed by over 800 unique viewers.
objective
To create a new logo and brand system for the joint Miami University and ESPORTS COLLEGIATE Championship. I designed all stream and social media graphics for the event and managed the graphic design team throughout the three day championship.
strategy
We began by creating a joint logo, establishing a clear visual direction. From there, the focus shifted to building the stream graphics one by one, ensuring consistency across every asset. Each file was constructed cleanly, with organized layers, so other designers could easily step in and work within the system.
outcome
A full stream package featuring 10 unique graphic templates, a custom logo and logo animation, and over 100 social media posts. The three day event was a success, exceeding ESC’s expectations and ultimately leading to the championship returning to Miami the following year. My logo is still used today.
The initial challenge with the logo was blending Miami University’s brand with the Esports Collegiate Championship.
The decision was to lead with ESC as the primary identity, while incorporating subtle references to Miami University landmarks. This approach introduced new shapes and forms while remaining familiar through established type and color.
With such a short deadline, time was of the essence. This meant that we had to establish our logo as quickly as possible. Its visual identity would help lay the foundation for the rest of the assets.
With quick feedback sessions between me and my mentor Zach Roberson and the ESPORTS COLLEIGATE team, we moved forward with our final logo. Bold, easily recongnizable of the ESC brand, and enough distinct Miami University charahcterstics that truly made it feel liks its own.
After the logo was complete the timeline moved forward drastically. I had a list of all the stream, social media, and player graphics I would need. From broadcaster shots, transitional graphics, the bracket, I made it all.
In order to be successful I knew I had to be meticulous and careful when creating my files and layers, they would be shared and used by several other designers. This under the strict deadline proved to be one of the more difficult parts of the internship.
Match Day Graphics: Made for ever matchup and posted on socials for Miami and the ESC.
Broadcasting Templates: A series of three announcer templates. We wanted to be prepared for both in person announcing and remote announcers.
Playoff Brackets: One bracket was made for both Overwatch and League of Legends. These would be updated and posted and the end of every day.
Logo Transition: Used anytime navigating between screens on stream.
Starting Screens: Used before every stream when starting. Would have moving elements and different characters for every match.
Layers: One templates layers. This shows you how organized the layers had to be. Other designers had to be able to jump in and quickly understand how the document was set up.
Once a Idea Now a real event
When all the templates were done, the event was ready to go. Running a small team of graphic designers, we produced over 100+ graphics over the weekend.
The ESC Championship easily became one of my most fulfilling projects. Seeing everyone engage and use my designs in the real world, my designs weren’t just designs but a opportunity for community outreach.
